To promote this year’s student elections, I used guerrilla marketing tactics to engage students and make the campaign more interactive. I placed large voting signs across campuses and showcased giant 8-foot posters to create a strong visual presence. I also projected oversized mouth imagery onto the University, reinforcing the theme and sparking curiosity. These bold, unexpected tactics captured attention and brought excitement to the election process, encouraging students to get involved in a memorable way.
OUTSIDE
THE BOX
ELECTION MONTH
Student officer elections allow students to elect representatives who advocate for their needs and improve campus life. Elected officers take on roles within the Student' Union, addressing issues like welfare and campus activities.
I designed both the nomination and voting stages to encourage student participation. By creating clear, engaging visuals and instructions, I made the process easy to understand and follow, ensuring students were informed and motivated to vote. Strong design helps boost awareness, drive engagement, and ensure a smooth, inclusive election process.
"SHAKE THE SYSTEM"
This year's election theme, 'Mouths' was all about encouraging students to use their voice and speak up. To bring this idea to life, I utilised bright colours and large, impactful imagery to create a bold, attention-grabbing campaign. The vibrant palette and oversized visuals were designed to evoke energy and urgency, making the election process feel dynamic and inclusive. By pairing powerful imagery with concise messaging, I ensured that the theme of empowerment resonated throughout every stage of the campaign, from nominations to voting.
